RusBrand, the non-profit partnership «Association of Branded Goods Manufacturers » in Russia, was established in spring 2002 by more than 20 leading consumer goods manufacturers.
It is the first large-scale effort in Russia to unite both Russian and international manufacturers to further their interests and serve as the voice of the branded goods industry.
To date, 54 companies joined RusBrand to create an environment of fair and vigorous competition, fostering innovation and guaranteeing maximum value to consumers.
RusBrand in many ways represents a positive new era in the Russian business - a stable, growing, economy where businesses can function in a more principled, open environment.
At present RusBrand members had 82 entities operating in Russia. Their total investments into Russia - more than $ 3.4 billion. RusBrand members created more than 60,000 new jobs in Russia. The total annual sales of RusBrand members amount to more than $ 7 billion.
RusBrand represents 46 percent of the TV Advertising market* by the volume of a standard TVR.
The Association of Communication Agencies in Russia (AKAR) awarded the Non-Commercial Partnership RusBrand with Diploma for the Contribution to the Development of the Russian Advertisement Market at the XIV Moscow International Advertisement Festival in the Year 2004.
* Source: TNS Gallup, July 2005
