About Brand

Brands as a management task in present-day

1. Building a Strong Brand

Prof. Alexander Deichsel,
Institut fur Markentechnik Geneva Deichsel_Report1_eng.doc

Retail Week
May 24, 2004
MARKETING ROUND TABLE - CHALLENGES OF BRAND BUILDING

2. Marketing a Retail Brand

3. Googs and Brands - Dayily Dialog Between Cultures (available in Russian)

4. When brands look for profit far away from consumer

Presentation available in Russian language

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