RusBrand Trade Committee Annual Forum took place on 6 December in Holiday Inn Moscow Suschevsky
devoted to the topic "How to Beat the Market. Consumer preferences in upcoming years".
About 70 strategic level representatives of companiy-manufacturers (Top Managers, Sales / Marketing Directors, Business Development, Key Account Managers) took part in the Forum.
Leading Russian and European experts were invited as the speakers: Vadim Radadev, 1st Vice-Rector of the State University - Higher School of Economics;
Engler Karsten, Manager, A.T. Kearney Germany; Vadim Khetsuriani, Director of Russia & CEE Research and Training, MVI (Management Ventures Inc.) Retail Insight;
Stefan Scholl, P&G Vice President Global Customer Business Development; Andrey Sekret, Key Account Manager, Bunge CIS LLC.
The following issues were discussed: growth opportunities in the Diverging Consumer Goods Market in Europe and Russia;
new trends in Russian Retail considering different formats; development of Private Labels: increasing the category value of Brands in the context of extensive PL growth.
At the same time the participants and guests got a wonderful opportunity for informal networking.
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