The major digital marketing event will bring together the world leading experts and practitioners to explore how top brands use digital technology to their advantage and for their customers' benefit.
Presenting the best campaigns in New Media, the conference will investigate the effectiveness of the digital marketing efforts.
For only a few years digital communications have evolved from experimental ads to the core of brand platform and effective tool to increase awareness and enhance brand loyalty. Social media bring brands closer to customers and move consumers to the center of marketing plans. What do brands benefit from this? How brands’ gains could be measured and managed?
The famous quote "If you can't measure it, you can't manage it" illustrates the todays’ main point of digital branding. Assessing the impact of digital marketing efforts on the bottom line requires understanding related branding goals and tracking the related actions and indicators.
In focus:
- Digital brand platform
- Long-term strategy in the digital media
- Social Media Marketing toolbox
- Digital BTL
- Mobile marketing
- CRM in New Media
- Location based marketing
- Planning and evaluation of the integrated campaigns
All topics are considered in terms of effectiveness of the realized campaigns!
Two days of interactive and engaging forum include keynote speeches, case studies, panel discussions, exhibitions, workshops and networking sessions.
JOIN THE DIGITAL BRANDING! EVENT! CONFERENCE! EXHIBITION!
More information and registration: +7(495) 787-85-63
http://www.digital-branding.ru
